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construction new media awards/judges


2008

Andries Odendaal
Patrick Burgoyne
Alex Maclean

2007

Andries Odendaal
Daljit Singh
Simon Waterfall

2006

Patrick Burgoyne
Andries Odendaal
Tom Roope

2005

Patrick Burgoyne
Andries Odendaal
Tom Roope
Daljit Singh
Simon Waterfall
2004
Patrick Burgoyne
Andries Odendaal
Tom Roope
2003
Malcolm Garrett
Tom Roope
Simon Sankarayya
2002
Hans Bernhard
Lewis Blackwell
Joshua Davis
Tom Roope
2001
Neville Brody
Thomas Meuller
Tom Roope
Simon Waterfall



With a masters degree in industrial design from the Royal College of Art, Simon established the Deepend studio with friends and partners Gary Lockton and David Streek in 1994. His passion for creative freedom and innovative ideas was the driving force that gave Deepend its distinctive creative approach.

His often controversial but always entertaining insights make Simon a valued contributor at international events, including ICOGRADA, Hyper Island, Parsons School of Design, the Royal Society of Arts and Institute of Contemporary Arts. The Royal Society of Arts has honoured him with a fellowship in recognition of his contribution to British design and he's a member of British Design and Art Direction and the Art Directors Club of New York.

He now intends to spend his twilight years in the company of people who can actually make a difference and challenge the conventions in clients and themselves.

Simon is single and broke, but an endless source of amusement; he loves tall women with attitude and is available for parties, weddings and bar mitzvahs. Simon also says, "Creative Dictation is Dead, Up the Resolution".


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